Wearables: Smart tech. Vague category.

Congratulations. You’ve just opened an email about wearables. This probably means that the world of brand building gets your pulse racing, and that’s…

Mar 18 • Koto

22

2

7

November 2025

OFF Live recap #2: the future of brand in health

You’ve just opened a recap of our live conversation with leaders from Medtronic, WHOOP, and Talkspace. If you want a clear view of where brand is…

Nov 27, 2025 • Koto

14

47:01

October 2025

The single source of truth: why you still need a website in the age of AI

You’ve just opened an email about the future of your digital estate. With AI search rewriting the rules and traffic shifting, it’s natural to ask where…

Oct 23, 2025 • Koto

161

9

10

September 2025

Branding longevity: the next health frontier

You’ve just opened an email about branding in longevity, where health, science, and culture are colliding in real time. From wearables to hormone…

Sep 9, 2025 • Koto

101

6

9

OFF Live recap #1: the role of brand in gaming

You’ve just opened a recap of our live conversation with leaders from Riot Games and 2K. If you have a passion for brand, gaming or both—you've come to…

Sep 3, 2025 • Koto

16

1

53:32

July 2025

Decoding brand love

You’ve just opened an email about brand love. If you're curious what makes people obsess over certain brands and how to build that kind of love for your…

Jul 24, 2025 • Koto

116

13

14

June 2025

Brand differentiation: stand out or fade away

You’ve just opened an email about brand differentiation. If you want your brand to get noticed out in the world, you’re reading the right newsletter.

Jun 4, 2025 • Koto

98

13

March 2025

The invisible hand of brand in the gaming world

You’ve opened an email about branding in gaming—an often underestimated force behind the biggest cultural hits. Let’s explore why some titles become…

Mar 25, 2025 • Koto

49

2

5

February 2025

Reel talk: the power of branded motion design

You’ve just opened an email about the role of motion in branding. This probably means you’re thinking about making your brand come to life—we’re here to…

Feb 18, 2025 • Koto

127

5

7

November 2024

Naming your brand, from start to finish

You’ve opened an email about naming: one of the most challenging—but rewarding—parts of the branding process. Read on to find out why.

Nov 21, 2024 • Koto

151

6

5

September 2024

Brand evolution or revolution? Knowing why and when

You’ve just opened an email about brand evolution vs. revolution. We’re hoping your curiosity about the complexities of brand building brought you here…

Sep 18, 2024 • Koto

92

10

7

July 2024

Early-stage branding: driving go-to-market impact

You've just opened an email about the business impact of branding. You're likely interested in the details of brand building, which is why we started…

Jul 8, 2024 • Koto

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