Archive - Koto — OFF Brand Newsletter

Brand differentiation: stand out or fade away

You’ve just opened an email about brand differentiation. If you want your brand to get noticed out in the world, you’re reading the right newsletter.

Jun 4 •

March 2025

The invisible hand of brand in the gaming world

You’ve opened an email about branding in gaming—an often underestimated force behind the biggest cultural hits. Let’s explore why some titles become…

Mar 25 •

February 2025

Reel talk: the power of branded motion design

You’ve just opened an email about the role of motion in branding. This probably means you’re thinking about making your brand come to life—we’re here to…

Feb 18 •

November 2024

Naming your brand, from start to finish

You’ve opened an email about naming: one of the most challenging—but rewarding—parts of the branding process. Read on to find out why.

Nov 21, 2024 •

September 2024

Brand evolution or revolution? Knowing why and when

You’ve just opened an email about brand evolution vs. revolution. We’re hoping your curiosity about the complexities of brand building brought you here…

Sep 18, 2024 •

July 2024

Early-stage branding: driving go-to-market impact

You've just opened an email about the business impact of branding. You're likely interested in the details of brand building, which is why we started…

Jul 8, 2024 •

May 2024

The truth about brand strategy. And why your company needs one

You’ve just opened an email about brand strategy. This probably means that you’re interested in some of the nitty gritty topics of brand building and…

May 20, 2024 •

April 2024

Why brand consistency can make or break your brand

You’ve just opened an email about brand consistency. This probably means that you’re interested in some of the meaty topics of brand building and that’s…

Apr 11, 2024 •

March 2024

Mar 19, 2024 •

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