Thanks for sharing this! 👏🏼 Strongly support the insight that a name is the least and most important part of a brand. At same time I'm absolutely convinced that a well-picked name can change the way the team embraces the brand and even how they feel about their own work's impact.
We usually kick off trademark checks once we’ve got a solid shortlist. No point falling in love with one name too early just to find out it’s taken. Getting your trademark sorted is key, it’s what protects your most valuable asset: your name.
This was comprehensive and excellent! Thank you for sharing!
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Thanks for sharing this! 👏🏼 Strongly support the insight that a name is the least and most important part of a brand. At same time I'm absolutely convinced that a well-picked name can change the way the team embraces the brand and even how they feel about their own work's impact.
Do you think once you have the name you should trademark it, or should you wait? Thanks 💫
We usually kick off trademark checks once we’ve got a solid shortlist. No point falling in love with one name too early just to find out it’s taken. Getting your trademark sorted is key, it’s what protects your most valuable asset: your name.
Thankful for that feedback!