You’ve just opened an email about the role of motion in branding. This probably means you’re thinking about making your brand come to life—we’re here to walk you through it.
Good stuff. Taking motion from approved style to a useable system you can hand off to clients still feels to be the messy part of the process, but seeing strong motion guidelines out there definitely helps.
"We seek connection and engagement with what we see."
This quote really struck me. I completely agree that motion design is powerful, but sometimes I wonder if "motion" necessarily means video.
There's another kind of movement: the kind that occurs when an image reacts, changes, or invites you to play with it. This type of interaction often creates a deeper, more personal engagement than a one-way video ever could.
Good stuff. Taking motion from approved style to a useable system you can hand off to clients still feels to be the messy part of the process, but seeing strong motion guidelines out there definitely helps.
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This article is a gold!💛
"We seek connection and engagement with what we see."
This quote really struck me. I completely agree that motion design is powerful, but sometimes I wonder if "motion" necessarily means video.
There's another kind of movement: the kind that occurs when an image reacts, changes, or invites you to play with it. This type of interaction often creates a deeper, more personal engagement than a one-way video ever could.
Love the article! Any resources for motion design beginners?