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Great recap on branding principles! I noticed that the 3 brand examples all use illustrations in their visuals. Do you think illustrations are essential for creating a unique identity nowadays, or is it just a coincidence that illustrations were a nice style for the 3 selected brands, which all have a playful, friendly vibe? Maybe a topic for the next newsletter :)
Hi Lea! Thanks for your feedback, and glad you liked this issue. You're right, all three brands have illustration at their core, but it's pure coincidence. We believe the principles laid out apply to both B2C and B2B, regardless of their degree of playfulness. Illustrations aren't a must for brands today, but they're useful for explaining complex concepts that photography can't. If chosen, they need to align with the broader brand strategy and have a unique purpose within the design system.
Great recap on branding principles! I noticed that the 3 brand examples all use illustrations in their visuals. Do you think illustrations are essential for creating a unique identity nowadays, or is it just a coincidence that illustrations were a nice style for the 3 selected brands, which all have a playful, friendly vibe? Maybe a topic for the next newsletter :)
Hi Lea! Thanks for your feedback, and glad you liked this issue. You're right, all three brands have illustration at their core, but it's pure coincidence. We believe the principles laid out apply to both B2C and B2B, regardless of their degree of playfulness. Illustrations aren't a must for brands today, but they're useful for explaining complex concepts that photography can't. If chosen, they need to align with the broader brand strategy and have a unique purpose within the design system.